MEET THE CREW

TADD "EL -JEFE" RUBIN - HEAD COACH, CO-FOUNDER OF CFMB National Academy Of Sports Medicine Personal Trainer CrossFit Level 1, CrossFit OLY, CrossFit Endurance NASM - MMA Strength and Conditioning Specialist Spinning Instructor Originally from Florida, I was born 1976. I’ve always enjoyed sports of any sort. I started working for Myrtle Beach Fire Department in 2003 and became involved in The Scott Firefighter Combat Challenge. My good friend and business partner Dwayne Harris and I traveled all over the U.S. qualifying for World Championships from 2004 to 2013. Early stages of competing lead me to find ways to train and push myself to levels that were in demand for a greater respiratory function combined with strength, endurance and calmness in mental anguish. I discovered CrossFit in 2009 with Dwayne and haven’t looked back. CrossFit has enabled me to compete with some of the top athletes in the world by combining training methods with various sports to overcome obstacles that in the past seemed to difficult. I have always challenged myself, in everything I do. If it’s not difficult, it’s not worth it. I enjoy the struggle, the commitment, and the reward. I enjoy doing what others say can’t be done. Every little obstacle that is overcome makes me feel closer to being alive. I want to motivate and inspire people to believe they are capable of more from themselves. I do it for my family, my friends, my job and myself. Embrace the struggle and never stop.

TADD "EL -JEFE" RUBIN - HEAD COACH, CO-FOUNDER OF CFMB

National Academy Of Sports Medicine Personal Trainer

CrossFit Level 1, CrossFit OLY, CrossFit Endurance

NASM - MMA Strength and Conditioning Specialist

Spinning Instructor

Originally from Florida, I was born 1976. I’ve always enjoyed sports of any sort. I started working for Myrtle Beach Fire Department in 2003 and became involved in The Scott Firefighter Combat Challenge. My good friend and business partner Dwayne Harris and I traveled all over the U.S. qualifying for World Championships from 2004 to 2013. Early stages of competing lead me to find ways to train and push myself to levels that were in demand for a greater respiratory function combined with strength, endurance and calmness in mental anguish. I discovered CrossFit in 2009 with Dwayne and haven’t looked back. CrossFit has enabled me to compete with some of the top athletes in the world by combining training methods with various sports to overcome obstacles that in the past seemed to difficult. I have always challenged myself, in everything I do. If it’s not difficult, it’s not worth it. I enjoy the struggle, the commitment, and the reward. I enjoy doing what others say can’t be done. Every little obstacle that is overcome makes me feel closer to being alive. I want to motivate and inspire people to believe they are capable of more from themselves. I do it for my family, my friends, my job and myself. Embrace the struggle and never stop.

DWAYNE "D$" HARRIS - HEAD COACH, CO-FOUNDER OF CFMB I’ve always played some sort of sport throughout my life. It was just always something I was interested in. After high school entering college I got involved with intramural sports to feed my appetite for competition.  I ran a few miles a week for cardio and did the old standard Globo Gym “curls for the girls” routine.  In 2007 I became a Firefighter for the City of Myrtle Beach and discovered the Firefighter Combat Challenge, hailed as “The toughest 2 minutes in sports!”  While training and looking for a competitive advantage I was approached by my partner and good friend Tadd Rubin. He says, “Dude you gotta watch this video of this thing called CrossFit”. I continued doing CrossFit on my own before going to an actual class and haven’t looked back. Watching the sport of CrossFit, “The Sport of Fitness” grow so much and seeing how much it is changing people’s lives from people without any athletic background to professional athletes inspired me to get my CrossFit Level 1 Certification and my CrossFit Strongman Certification. I want to share my love of fitness with anyone who will listen and show them how it benefits us for a better quality of life. I look forward to staying active in CrossFit and continually learning and progressing. Do Work!

DWAYNE "D$" HARRIS - HEAD COACH, CO-FOUNDER OF CFMB

I’ve always played some sort of sport throughout my life. It was just always something I was interested in. After high school entering college I got involved with intramural sports to feed my appetite for competition.  I ran a few miles a week for cardio and did the old standard Globo Gym “curls for the girls” routine.  In 2007 I became a Firefighter for the City of Myrtle Beach and discovered the Firefighter Combat Challenge, hailed as “The toughest 2 minutes in sports!”  While training and looking for a competitive advantage I was approached by my partner and good friend Tadd Rubin. He says, “Dude you gotta watch this video of this thing called CrossFit”. I continued doing CrossFit on my own before going to an actual class and haven’t looked back. Watching the sport of CrossFit, “The Sport of Fitness” grow so much and seeing how much it is changing people’s lives from people without any athletic background to professional athletes inspired me to get my CrossFit Level 1 Certification and my CrossFit Strongman Certification. I want to share my love of fitness with anyone who will listen and show them how it benefits us for a better quality of life. I look forward to staying active in CrossFit and continually learning and progressing. Do Work!

MARTHA "THE CONDUCTOR" GASQUE - COACH Growing up, I never considered myself athletic. I was the kid who took inch-sized jogging steps when the middle school PE teacher told us to run for five minutes. I thought running a mile in high school was impossible, and the only physical test I ever passed was the sit and reach. I dabbled in Globo Gym attendance from high school on, but it wasn’t something I enjoyed or did regularly. Since starting CrossFit in 2011, I’ve become addicted to exercising and the feelings it provides — the high from doing things I didn’t think I could do, the stress relief that comes from focusing on what’s in front of me instead of the rest of my life, and the empowerment I feel from all of it. The physical changes and accomplishments are great, but I am even more thankful for the mental ones. Too often I hear people say “I couldn’t do that” when I mention CrossFit to them, but I love that CrossFit is for everyone; everyone can do it, and it will benefit everyone. Coaching is just a way for me to help others experience benefits of CrossFit like I have. I love that I have the privilege of paying it forward.

MARTHA "THE CONDUCTOR" GASQUE - COACH

Growing up, I never considered myself athletic. I was the kid who took inch-sized jogging steps when the middle school PE teacher told us to run for five minutes. I thought running a mile in high school was impossible, and the only physical test I ever passed was the sit and reach. I dabbled in Globo Gym attendance from high school on, but it wasn’t something I enjoyed or did regularly. Since starting CrossFit in 2011, I’ve become addicted to exercising and the feelings it provides — the high from doing things I didn’t think I could do, the stress relief that comes from focusing on what’s in front of me instead of the rest of my life, and the empowerment I feel from all of it. The physical changes and accomplishments are great, but I am even more thankful for the mental ones. Too often I hear people say “I couldn’t do that” when I mention CrossFit to them, but I love that CrossFit is for everyone; everyone can do it, and it will benefit everyone. Coaching is just a way for me to help others experience benefits of CrossFit like I have. I love that I have the privilege of paying it forward.

DANNY "LATINO SUAVE" PEREZ - COACH A native of Philadelphia, PA, my athletic and coaching journey started with my enlistment in the U.S. Army in spring of 05’. Always competing for the top P.T. score in every unit assigned, my true passion was realized when I would lead my platoon/company in physical training. The task of designing and executing a grueling workout while shouting cadences with my fellow soldiers, was what I looked forward to every day. Life lead me to Myrtle Beach, where I “accidentally” found CrossFit. Sports that I wasn’t familiar with such as Olympic/Power weightlifting and gymnastics sparked my interest. I competed in my first CrossFit competition in 8 DEC 2012, where I met Tadd Rubin. Through the 2013 Open, I met Dwayne Harris. Both visionaries and technicians, I knew that if I wanted to become the best coach, that I would have to learn from the very best there is. Through their CFMB values and philosophy, it has given me the opportunity to continually grow my athletic and coaching abilities, that I am excited to share with it’s members!

DANNY "LATINO SUAVE" PEREZ - COACH

A native of Philadelphia, PA, my athletic and coaching journey started with my enlistment in the U.S. Army in spring of 05’. Always competing for the top P.T. score in every unit assigned, my true passion was realized when I would lead my platoon/company in physical training. The task of designing and executing a grueling workout while shouting cadences with my fellow soldiers, was what I looked forward to every day.

Life lead me to Myrtle Beach, where I “accidentally” found CrossFit. Sports that I wasn’t familiar with such as Olympic/Power weightlifting and gymnastics sparked my interest. I competed in my first CrossFit competition in 8 DEC 2012, where I met Tadd Rubin. Through the 2013 Open, I met Dwayne Harris. Both visionaries and technicians, I knew that if I wanted to become the best coach, that I would have to learn from the very best there is. Through their CFMB values and philosophy, it has given me the opportunity to continually grow my athletic and coaching abilities, that I am excited to share with it’s members!

How can we help you achieve your fitness goals? 

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ROBERTO "LATINO GRANDE" ZALDIVAR - COACH My name is Roberto Zaldivar and originally from Oakland, CA. I have a long history in athletic participation and competition. As a young boy I played baseball like many of us growing up. I was drafted by the Houston Astros as a pitcher in 1998. I choose to go to college and played three years of NCAA Division 1 baseball at New Mexico State. In February of 2007, I joined the United States Marine Corps. I achieved the rank of corporal and deployed to combat as an infantry machine gunner to both Iraq and Afghanistan. While in the military I was introduced to CrossFit. I was in love with it from the start. It helped us prepare for any scenario that was placed before us in a kinetic environment such as combat. It also helped develop higher level of “espirt de corps” within our platoon. After four long years of service to my country, in April 2011, I was honorably discharged. I was very fortunate to complete my mission unscathed and in one piece. I moved to Myrtle Beach, SC where I met my beautiful wife, started my family and met Tadd & Dwayne of CFMB where I now coach and support a healthy lilfestyle. Lets get after it! 3…2…1…GO!

ROBERTO "LATINO GRANDE" ZALDIVAR - COACH

My name is Roberto Zaldivar and originally from Oakland, CA. I have a long history in athletic participation and competition. As a young boy I played baseball like many of us growing up. I was drafted by the Houston Astros as a pitcher in 1998. I choose to go to college and played three years of NCAA Division 1 baseball at New Mexico State. In February of 2007, I joined the United States Marine Corps. I achieved the rank of corporal and deployed to combat as an infantry machine gunner to both Iraq and Afghanistan. While in the military I was introduced to CrossFit. I was in love with it from the start. It helped us prepare for any scenario that was placed before us in a kinetic environment such as combat. It also helped develop higher level of “espirt de corps” within our platoon. After four long years of service to my country, in April 2011, I was honorably discharged. I was very fortunate to complete my mission unscathed and in one piece. I moved to Myrtle Beach, SC where I met my beautiful wife, started my family and met Tadd & Dwayne of CFMB where I now coach and support a healthy lilfestyle. Lets get after it! 3…2…1…GO!